Online Marketing - Site

Disney Tsum Tsum Tuesday
Tsum Tsum are pill-shaped plushies of varying sizes with the faces of popular Disney characters. Tsum Tsum Tuesday is a bi-monthly event, the first and second Tuesday, new plush characters are introduced.

I worked on launching the product online in a unique style and format that cultivated Disney storytelling. The marketing team came up with a great idea to promote the brand online by hosting bi-monthly events called Tsum Tsum Tuesdays. The purpose of these events was to promote new Tsum Tsum plushies to the consumer in a fun repetitive (hence every other Tuesday) way. 

I came up with the idea of framing the product with signature elements specific to the character franchise. The style evolved from generic monotone display box look to using actual footage from the show. The campaign was successful - increased traffic on the boutique site resulted in a subscription-based Tsum Tsum program.