A skyline was created on stage of Los Angeles.
Front of building glass doors concept.
Christmas in LA
This was a project where I got to work with the concept of giving. Usually around the holidays, people who normally live and work in Los Angeles have families outside of the city - they tend to travel back home. We wanted to create an environment for people that illustrates the idea that LA is a place of home, either being a visitor or traveler.
Three main areas of focus were the stage, the lobby and front of building. The theme of Los Angeles and giving was the main idea. The idea of the stork dropping gifts over the city became our main conceptual point.
Photography - Mat Fretschel.
