A skyline was created on stage of Los Angeles.
Front of building glass doors concept.
Christmas in LA
This project centered around the concept of giving. During the holidays, many people who live and work in Los Angeles travel back to their hometowns to be with family. We wanted to create an environment that conveyed the feeling that Los Angeles itself can be home—whether you’re a visitor or a traveler passing through.
Our focus was on three key areas: the stage, lobby, and building exterior. The overarching theme combined the spirit of Los Angeles with the idea of generosity. The concept of a stork delivering gifts over the city became our central visual metaphor, symbolizing giving, connection, and the sense of home during the holiday season
Photography - Mat Fretschel.
