Installation - Wall Display
For the happy meal toy, IWGroup was celebrating their client's 40th anniversary. It was important to display these toys in a playful and interactive way while still maintaining a sense of the gallery and the object as well. The pieces will be displayed in an office setting, but they can be handled interactively. The concepts included a standalone Plexi-glass column, a very long mini shelf, as well as the idea you see to the left.
Showcase Mcdonald's happy meal toys. Creative Brief.
