Installation - Wall Display
For IW Group’s client 40th anniversary, the Happy Meal toy display was designed to celebrate four decades of creativity and cultural impact. The challenge was to present the toys in a way that felt playful and interactive, while maintaining the elevated tone of a curated gallery installation.
Each piece was thoughtfully arranged to balance whimsy and sophistication, encouraging interaction without diminishing the object’s visual integrity. Installed within an office environment, the display transforms a familiar corporate space into an experiential showcase—inviting viewers to engage, explore, and rediscover the sense of wonder these toys inspire
Showcase Mcdonald's happy meal toys. Creative Brief.
