The Adventure Project

The idea that we are working with is Adventure. Different types of adventure that women have. Some examples of this adventure is shopping, the wedding day, the first date. Some other ideas is discovering adventure from the ordinary moments in daily life. The mother of four, the career women, traveling to the grocery store...seeing the ordinary as extraordinary, seeing with a new perspective of the ordinary everyday living. With this as the basis of our direction (with a little Anthropologie inspiration) we broke down the areas specific areas (Green room, Inner Sanctuary, Network Lounge) as well as added mini-vignettes/motifs.

We noticed at the last Godchicks, women loved taking pictures around the sets. It added a level of interaction to the space, taking pictures with friends and family, creating those magical memories that people can take home and share. We felt it was an important element to use into the overall design of Godchicks this year. With the idea of 'Aventure' we wanted to introduce mini-vignettes that would display the idea of adventure plus give an opportunity to be a set for photography. These vignettes will be situated in various key locations. Some of the vignettes will have working props- ie: the wedding day area would have a removable tiara and veil, etc.